December 2, 2019 – A strong economy and low unemployment could help make this a record-setting holiday shopping season. The unofficial kickoff to holiday shopping started with Black Friday and Small Business Saturday. It is expected to continue through today, Cyber Monday and tomorrow, Giving Tuesday, a day designated for giving back to nonprofit groups. The push for online shopping started around 14 years ago. The National Retail Federation coined the term “Cyber Monday.” The National Retail Federation said it expects 68.7 million people to be online nationwide taking advantage of online deals Monday. Cyber Monday shopping is expected to be the second busiest day of the Thanksgiving holiday shopping kickoff. Black Friday is the busiest shopping day. The National Retail Federation expects online and other non-store sales to increase between 11 percent and 14 percent this year compared to last year. The total amount of money that will be spent on Monday is expected to be between $162.6 billion and $166.9 billion. That’s up from $146.5 billion last year.